It’s never a dull moment with Rihanna. This week’s launch of Fenty’s skincare range pushes her beauty empire into a new category, which means glowing skin for members of her fan-navy and press appointments to share the story behind the products. The social distancing mandates caused by the coronavirus meant Rihanna couldn’t repeat the memorable in-store appearances she did during Fenty Beauty’s debut in 2017, so she did the next best thing and staged a virtual red carpet. The Fenty Skin pre-launch party may have lived on Instagram, but the star and her glam squad took the event seriously. Stylist Jahleel Weaver, makeup artist Priscilla Ono, and hairstylist, Yusef, were all on hand—and in masks—to make Rihanna shine.
After chilling out at home in relatively casual attire the last few months, Rihanna was ready to go full glam. Dressed in a chocolate brown leather slip dress from Fenty and several gold jewelry pieces, she provided the kind of jaw-dropping style moment she specializes in. The dress was undeniably bold thanks to an asymmetrical design and a slit that began at the hip bone. Accented with the brand’s latest collaboration, lace-up heels from Jordanian-Romanian designer Amina Muaddi, the look had all the drama and sex appeal the fashion world has been missing.
As always, Rihanna captured the moment for Instagram thanking her followers for the event’s success. With thousands tuning in to discover her latest launch, she technically doesn’t need the red carpet system, but her perspective on style is always welcome. Sexy, captivating, and always original, she knows how to entice her audience—online and off.