What if the confinement allowed the major fashion designers to come together and find common alternatives for the future of the clothing industry? This is what we can understand from the new project called #rewiringfashion. “This is a proposal for the global fashion industry, the product of ongoing conversations between a growing group of independent designers, CEOs and retail executives from around the world who have come together in this challenging time to rethink how the fashion industry could — and should — work,” the group explains on its official website. Its ambition is clear: the signatories are committed to reinventing tomorrow’s fashion by focusing on a variety of objectives. Among them, the reconstruction of fashion show calendars, as well as the abandonment of sales and Black Friday. But the changes won’t stop there.
Several avenues for reflection
“We find ourselves facing a fashion system that is less and less conducive to our time and our planet. It’s time to slow down and rediscover the storytelling and magic of fashion,” explain the Coperni designers on their brand’s Instagram account, also signatory of this new open letter. In a spirit of solidarity, those involved in this project are meeting around several major points:
Reset the fashion calendar. Move to only two Fashion Weeks a year, in order to reduce travel and move towards more sustainable fashion.
Reimagine fashion shows by uniting them with the digital world. This project has already been launched by many fashion organizations such as the British Fashion Council and the Fédération de la Haute Couture et de la Mode who are digitizing this summer’s Fashion Week.
Break fashion’s addiction to discounting. Rethink the sales by presenting the collections sold out in January for the winter and in July for the summer.
Currently, the open letter already has 789 signatories (and counting).
Translated by Freya Doggett
Also on Vogue.fr