At luxury retailer Olivela, every purchase makes a difference. A $1,990 Carolina Herrera dress can provide books and learning resources to a child, while a $4,800 sapphire and diamond pair of Roberto Coin earrings puts food on families’ tables. And now, the philanthropic retailer is focusing its resources on families affected by the coronavirus pandemic.
The retailer donates 20 percent of all purchases to charities benefiting local, national and international causes. It began with girls’ education, and has since evolved to include causes at the forefront of helping those most at risk across the globe. During the coronavirus pandemic, Olivela partnered with Save the Children, an organization benefiting children affected by school closures caused by COVID-19.
As education programs and schools shift to online and long-distance learning in response to the coronavirus, Save the Children focuses on the country’s most vulnerable families, providing nutritious meals, distributing books and learning resources. Since the partnership, Olivela and its customers have donated 126,464 meals to date.
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The idea for Olivela sparked when founder Stacey Boyd attended Malala Yousafzai’s 19th birthday celebration in Dadaab, Kenya. It was held at the world’s largest refugee camp where Boyd met young girls with stories of overcoming poverty, war and escaping forced marriages to pursue an education. As Boyd reached into her bag to take a picture, she realized that a fraction of the cost of her bag could send one of these girls to school for a year. In 2017, Olivela was born and has since partnered with multiple organizations such as Boys & Girls Clubs of San Francisco, Dress for Success, Malala Fund and Global Wildlife Conservation.
The site partners with designers such as Givenchy, Jimmy Choo and Valentino to provide a philanthropic twist on luxury shopping at no additional cost to the customer. Under each Salvatore Ferragamo pair of shoes, Dior sunglasses and Marchesa gown, is a reminder of how that purchase will impact a family in need. “This item provides 25 essential supplies for a family in need, through Save the Children,” the website reads.
Olivela also reopened its only brick-and-mortar boutique in Nantucket, with 20 percent of proceeds supporting Nantucket Cottage Hospital, Fairwinds, Nantucket Community Sailing and Nantucket Historical Association.
Beauty subscription: Speaking of home-delivered luxury, the island’s brow wiz, Donna Kelly, is sending care packages to her homebound clients. The owner of Donna Kelly Blush Brow Blowdry released a monthly beauty box subscription filled with her favorite skin care, hair care and makeup products of the moment.
“Gotta think out of the box right now,” Kelly said. Her salon at The Esplanade closed March 18 due to coronavirus, and reopened May 12. In response to the loss of business from mandatory closures and less foot traffic on Worth Avenue, Kelly curated the special selection for those quarantining at home and who may not be ready to leave just yet.
The $40 box includes shipping fees and is sent out at the beginning of every month. Inside is a collection of full-sized products, some valued the same or more than the monthly subscription.
August’s box features three eyeshadow shades, a lipgloss with sunscreen custom-blended by Kelly, a self-tanning lotion, powder puff, a brow brush, energy powder drinks, cuticle oil and a special acne spot treatment specially made to battle Maskne.
Customers can register at www.blushbrowblowdry.com or by calling 561-779-3747.
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