“Fashion helps queer individuals figure out their personal style,” Vivienne Gomez, a trans fashion designer featured in the campaign, told Refinery29. “But I think it goes deeper than that.” Gomez sells her designs through her Depop store page @parkavenueputa. “Wearing things that I create is the biggest way that I express myself through fashion,” she says. “Fashion plays a role in self-discovery and protection. Identifiers like clothing help the queer community stand in solidarity with each other, without having to say much or nothing at all.” Gomez designs clothing that makes her feel beautiful and comfortable as a trans woman, she says. In doing so, she hopes she makes her customers feel beautiful, too.